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"My good friend Gerry Dawes, the unbridled Spanish food and wine enthusiast cum expert whose writing, photography, and countless crisscrossings of the peninsula have done the most to introduce Americans—and especially American food professionals—to my country's culinary life." -- Chef-restaurateur-humanitarian José Andrés of José Andrés ThinkFoodGroup, Nobel Peace Prize Nominee and Oscar Presenter 2019

"Trust me everyone, I have traveled with this man, if Gerry Dawes tells you to eat somewhere it's like Bourdain, believe it!!" - - Chef Mark Kiffin, The Compound Restaurant, Canyon Road, Santa Fe, New Mexico.

“Spain wouldn’t be as known to Americans without the stories Gerry tells and writes.” - - Superstar Catalan Chef Ferran Adrià, elBulli

"But, for Gerry, Spain is more than just the Adriàs and (Juan Mari and Elena) Arzaks. He has connected with all manner of people working at every level and in every corner of Spain. I’m always amazed at this reach. You can step into a restaurant in the smallest town in Spain, and it turns out they know Gerry somehow. I remember one rainy night in Madrid during the 2003 Madrid Fusión congress. I wanted to go to my favorite place for patatas bravas, the ultimate tapa. But Gerry had another place in mind, and I didn’t know about it. But Gerry is always right. The potatoes at his place were amazing.” - - Chef-restaurateur-humanitarian José Andrés, Nobel Peace Prize Nominee and Oscar Presenter 2019; Chef-partner of Mercado Little Spain at Hudson Yards, New York 2019

"Gerry Dawes loves Spain, and he loves Spanish wines. And the man knows whereof he speaks. The country bestowed upon him its prestigious Premio Nacional de Gastronomia (National Gastronomy Award) in 2003, and here’s what James A. Michener said about him in Iberia: SpanishTravels and Reflections: “In his nearly thirty years of wandering the back roads of Spain, Gerry Dawes has built up a much stronger bank of experiences than I had to rely on when I started writing Iberia … His adventures far exceeded mine in both width and depth … ” I first reached out to Dawes when I was planning a culinary journey to Barcelona, Rioja, and the Basque region of Spain, in 2011. I found his website and began reading, and have been learning from him ever since. Then, when I was preparing to stage at Arzak, in 2012, Dawes offered me some sound advice: learn Basque. He is opinionated – “You must decide whether you love wine or carpentry. If you want wood in your wine, suck on a toothpick as you drink your vino.” – he lives life with passion, and he respects wine and the men and woman who make it. Here’s to Gerry!" - - The Original Drinker: Spanish Wine Master Loves a $15.99 Rosado, Hates Wood and Always Avoids Wine Bars, James Brock, Paper City, papercitymag.com


Food Arts Silver Spoon Award to Gerry Dawes


 Premio Nacional de Gastronomía - - James Beard Foundation Nomination (Best Wine Writing)
Premio Periodistíco Cava

Gerry Dawes's Article Medieval Riches of El Cid's City (About Burgos, Spain)
Front Page, The New York Times Sunday Travel Section

 About Blog Author Gerry Dawes, Premio Nacional de Gastronomía (National Gastronomy Award)


Gerry Dawes at Marisquería Rafa in Madrid.
Photo by John Sconzo, Docsconz: Musings on Food & Life 


Custom-designed Wine, Food, Cultural and Photographic Tours of Spain Organized and Led by Gerry Dawes and Spanish Itinerary Planning

7 Days, 7 Nights: Beyond Paella, A Video Culinary, Wine & Travel Adventure in Valencia & Alicante with Gerry Dawes & Special Guests


If you enjoy these blog posts, please consider a contribution to help me continue the work of gathering all this great information and these photographs for Gerry Dawes's Insider's Guide to Spanish Food, Wine, Culture and Travel. Contributions of $5 and up will be greatly appreciated. Contributions of $100 or more will be acknowledged on the blog.

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11/19/2009

World Wine Crisis Report (Eight): From Wineaccess.com "Understanding the Crisis in Napa: Part 1"

 * * * * *

(Although this is a pitch by wineaccess.com, an internet wine marketing company, to sell some fledgling Napa estate wines, this article has some good, pertinent information on  the roots of the wine crisis in Napa Valley.)

(All side commentary, red-lining & photos copyright 2009 by Gerry Dawes.)

 


Understanding the Crisis in Napa: Part 1
 
It's impossible to deny the appeal of the Napa Valley. Close to six million wine drinkers work their way up Route 29 each year, hopping from one glittery tasting room to the next. That flow of traffic -- generating massive direct-sale opportunities -- coupled with a worldwide love affair with high-end, highly scored boutique brands, fueled unprecedented price escalation in Napa.

Few of the boutique Napa Valley wineries grow grapes. Most buy fruit. As bottle prices escalated, particularly in direct sales, margins exploded. Suddenly, grape growers of the most coveted vineyards could pick their customers. Grape prices soared, and growers were able to lock in their clients to long-term grape contracts. Those contracts are part of the root of the crisis.

But for the purposes of this portion of the story, we've chosen to focus on a different part of the market: the fairly new, estate-bottled wineries. These estates, many as small as 10 acres, spent lots on land, then spent much more ripping up the land and planting. Some began by simply growing and selling grapes before bottling wine on their own. Some went directly into bottling under their own brand. They built business models (most of which have turned out to be Excel Spreadsheet Fiction) based on what was going on up and down the Silverado Trail. They spent fortunes on French barrels (as the dollar dropped precipitously), hired consulting winemakers, and prepared for the gravy train. 



 Silverado Trail, Napa Valley. Photo by Gerry Dawes©2009.


To really taste the crisis, we've created a sampler made up of three of the most inspired releases from these new, small estates. There's Tim Milos's brilliantly rich and elegant Rubissow Cabernet Sauvignon from Mount Veeder, the Crane Brothers' "perfect blend" (the best of the best from this pristine vineyard) called Brodatious, and the delicious, opulent Maple Lane Cabernet from their vineyard between St. Helena and Calistoga. Two bottles each of these tiny-production Napa gems, sold for less than 50 cents on the dollar! Here's why.

Almost uniformly, the wineries above, and dozens of others up and down the valley, were faced with a stark new reality. Just as the winegrowers were ready to launch their brands, the wholesalers clammed up. $50 bottles that had been flying out of wholesale warehouses backed up. Rather than taking on new suppliers, wholesalers were cajoling existing suppliers, explaining how the market was on its ear, why prices had to come down. For the new guys on the block, the wholesale market fell apart in just a few months at the tail end of 2008.


 
Less stretch limos in Napa Valley these days. Photo by Gerry Dawes©2009.


As to direct sales, traffic slowed on Route 29. Other wineries with more mature programs stepped up their direct-marketing budgets. These new wineries weren't positioned for the direct game; their mailing lists were small, their direct-marketing prowess immature. The phones that would have been ringing off the hook 18 months before were silent. Wine was backing up in the warehouse and grapes -- well, grapes just keep growing, year after year.

What will happen to these businesses? Some will close. But the family-owned and -operated businesses will scramble, figure out how to survive. The vineyards are excellent, the wine is already very good and as the vines mature, it too could be excellent. They tighten their belts, and they look for ways to get wine-sophisticated consumers to taste their wine. Many now are contacting WineAccess.
--wineaccess.com



Dr. Wilkinson's Hot Springs Mud Baths, Calistoga, Napa Valley.


(A lot of wineries around the world may have to open wine spas, because somebody is going to take a bath in all the unsold.  I have an idea; they should rachet up the alcohol even further, so they can offer hot springs wine baths.  We know there is a worldwide wine crisis, but does anyone see a connection between dropping consumer demand and high prices, wine made with a load of high-priced French oak as a flavoring agent and alcohol levels so high that the wines can be used to flambeé a dish and are practically guaranteed to turn off women and people with a sensible palate?  Text & photo by Gerry Dawes©2009.)

About Gerry Dawes

Gerry Dawes was awarded Spain's prestigious Premio Nacional de Gastronomía (National Gastronomy Award) in 2003. He writes and speaks frequently on Spanish wine and gastronomy and leads gastronomy, wine and cultural tours to Spain. He was a finalist for the 2001 James Beard Foundation's Journalism Award for Best Magazine Writing on Wine, won The Cava Institute's First Prize for Journalism for his article on cava in 2004, was awarded the CineGourLand “Cinéfilos y Gourmets” (Cinephiles & Gourmets) prize in 2009 in Getxo (Vizcaya) and received the 2009 Association of Food Journalists Second Prize for Best Food Feature in a Magazine for his Food Arts article, a retrospective piece about Catalan star chef, Ferran Adrià.

". . .That we were the first to introduce American readers to Ferran Adrià in 1997 and have ever since continued to bring you a blow-by-blow narrative of Spain's riveting ferment is chiefly due to our Spanish correspondent, Gerry "Mr. Spain" Dawes, the messianic wine and food journalist raised in Southern Illinois and possessor of a self-accumulated doctorate in the Spanish table. Gerry once again brings us up to the very minute. . ." - - Michael & Ariane Batterberry, Editor-in-Chief/Publisher and Founding Editor/Publisher, Food Arts, October 2009.


Mr. Dawes is currently working on a reality television
series on wine, gastronomy, culture and travel in Spain.


Gerry Dawes can be reached at gerrydawes@aol.com; Alternate e-mail (use only if your e-mail to AOL is rejected): gerrydawes@gmail.com


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